What Are AdWords And Why Are These Adverts So Effective

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When you are trying to boost the revenue of your business, you need to take into account that your target audience will be using search engines such as Google to find products and services related to the keywords in your field.

As well as targeting people through social media content and blog posts on your website, you need to think about some advertising. One of the most effective ways to do this is through AdWords.

What Are AdWords?

AdWords are short text adverts that appear on the side and the top of a search engine when a keyword is typed in. This can be a very effective way to target people who are searching for keywords in your field of expertise. You can hire a company to do keyword research and then create AdWords which are going to entice people to clock through to your site.

Why are these adverts so effective?

They Capture The Attention With Concise Headlines

When AdWords are being written by an AdWords agency in Sydney, there are a set number of characters which can be used. The headline must be no longer than thirty characters. In 2016, the number of headlines was doubled. This was to reflect that a majority of younger web users now access search engines through their mobile phones and information needs to be much more concise than before.’

The headline will be crafted so that it immediately catches the attention of the reader.

They Entice People To Click With Engaging Descriptions

The body of the text is designed to make people click the advert. Then they will have accessed your website and may purchase whatever the advert has promised. The body is two text lines of thirty-five characters each. The marketing company will make sure that the body text of the advert is so engaging that people will not be able to resist and they will click through to your website.

The Website Domain Is Clearly Readable

There are two character paths that show the name of the website. This is extremely important because some people will choose not to click on the advert but they will type the name of the website into their search engine later on in the day.

People might forget the content of your AdWords advert but they are going to remember the name of the website if it is clearly written on the advert.

The marketing company will perform A and B testing to gauge which headlines are having more success than others.

They Are Tested Before They Go Live

A quality marketing company is going to make sure that they have tested every aspect of your adverts before the best-performing one is chosen. You will have a higher chance of converting customers if an A/B test has been carried out. Tweaks will be made to the final advert and then all you will have to do is wait for the customers to click through to your website.

Choose a marketing company to handle your AdWords campaign.

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